Sports radar has agreed to manage them exclusively Advertising inventory for Forza football‘s Live Score app by providing its data-driven marketing solution, to: s.

Through the partnership, Sportradar will use its knowledge of bookmakers’ marketing needs to optimize the soccer technology company’s ad placements.

Sportradar will help Forza Football deliver personalized news through its Marketing Cloud platform by prioritizing native integrations with odds.

“The ad’s platform is unmatched in its ability to deliver efficient and targeted marketing campaigns to bookmakers, and it shows the value we can add to their business,” he commented Rainer Geier, Chief Product Officer – Sports entertainment for Sports Radar.

“We are excited to partner with Forza Football to help them realize the full potential of their brand.”

In addition to his to: s As a solution, Sportradar will also provide its API-based statistics, which have been determined to “provide the tools to further develop their content offering”.

On a commercial level, Forza Football will benefit from access to the global network of sports radar betting providers, which will enable the football technology company to reach a wider audience.

The agreement also offers Sportradar customers more than one billion advertising contacts per month, including access to “exclusive access to relevant and targeted content via Sportradar’s proprietary DSP”.

Patrik Arnesson, Forza Football Co-Founder and CEO added, “We are pioneers in live scores with more than 20 million downloads. In one soccer season, Forza Football sent 7 billion push notifications, registered 5 billion views, and served 1 billion sessions.

“Forza Football’s unparalleled commitment represents enormous brand marketing potential, and Sportradar is the perfect partner to find brands that can leverage our strong brand and highly engaged users around the world.

“This allows us to focus more on what we know best, product development. In the coming years we want to redefine and reinvent what a live score product is and can be. “