Kuala Lumpur: The Asian Football Confederation (AFC), through its exclusive trading partner, Football Marketing Asia (FMA), is inviting brands in the electronics category to express their interest in using Asia’s flagship national team soccer competitions, including the AFC Asian Cup China 2023 , and to support the development of football in China PRC and Asia from 2021 to 2024.

The FMA has launched an Expression of Interest (REI) motion in this category in line with the next phase of the new commercial cycle, which comes at an exciting time of growth for Asian football, when the competitions continue to appeal to a record audience on both social media and Broadcast channels.

The AFC Asia Cup will return to the PRC in 2023 after nearly two decades. In the most prestigious football tournament for the national team on the continent, the best football talents in the region will compete for ultimate glory in ten brand new stadiums across the country, setting new records on all channels in terms of participation and attendance.

Until then, a number of important national team football competitions will be held, including the important final round of the AFC Asian Qualifiers – Road to Qatar, which will begin in September 2021 and the platform for the highly competitive. will be the last qualifying places for the FIFA World Cup Qatar 2022.

The partnership with the AFC and its competitions offers a highly customized approach and offers valuable experience for online and offline marketing as well as opportunities for brand presence at a high level.

Interested parties can contact the FMA directly to receive the REI document and further details as well as inquiries:

Ms. Jing Bai, VP Partnerships: jing.bai@fmasia.com

Mr. Ned Negus, EVP Partnerships & Marketing: ned.negus@fmasia.com

The deadline for submissions is June 30th, 2021.