Spain’s La Liga have decided to attract more viewers in the UK and Ireland by hiring Gary Lineker to host their subscription channel.

Lineker, 60, will present “key games” coverage of the Spanish top flight for LaLiga TV, but will retain his roles on the BBC – he is the public broadcaster’s highest paid host, despite being cut from £ 400,000 to pounds last September Sterling has agreed to 1.35 million a year.

In May, Lineker turned down a “generous” offer to extend his contract with the presentation of Champions League football for BT Sport.

Lineker played for Barcelona in the eighties

DAVID CANNON / ALLSPORT / GETTY IMAGES

The signing of Lineker by LaLiga TV is a sign that the company is ready to invest to create a sensation in the UK market. It started a for the first time in January 2020