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The Washington Football Team dropped its previous nickname, which remained in place for nearly 90 years, ahead of the 2020 NFL season. The team will continue to use their current nickname and will be known as the soccer team until the 2021 campaign. But team president Jason Wright tells Washington Post’s Nicki Jhabvala that a new name is finally around the corner, with an expected reveal in early 2022.
“The team hired Code and Theory, a digital creative agency, to guide them through the rebranding process, which included 40,000 fan submissions, multiple focus groups, surveys and a digital introduction to give fans a glimpse into the process,” writes Jhabvala. “The new name and logo will be unveiled in early 2022, Wright said, and it will keep the traditional burgundy and gold colors that are firmly anchored in the team’s history.”
Washington has been soliciting fan feedback on a possible name change since it announced its temporary replacement before 2020. After the 2020 season concluded, Wright and others suggested that Football Team could remain as the club’s permanent nickname, but its latest update confirms that a new name is actually on the way.
As team owner Daniel Snyder announced in May, Wright also said Washington expects to move to a new stadium by 2027, when the team’s current lease with FedEx Field expires. Additionally, according to The Post, Wright is aiming for Washington to be a “more expansive” franchise by this time, complete with a new on-field identity and off-field activities, be it a year-round entertainment complex on a new stadium site or separate business operations